Privacy Policy
Last Updated: April 1, 2005
Welcome to Red Mile Entertainment! Red Mile Entertainment, Inc.™ (“Red Mile”) respects the privacy rights of our online visitors and is committed to protecting your personal information. To further this commitment, we have adopted this Online Privacy Policy (“Privacy Policy”) to govern how we collect, store and use the information you provide us.
The scope of this Privacy Policy:
This Privacy Policy currently applies to the following web sites operated by Red Mile Entertainment:
www.redmileentertainment.com
In addition, Red Mile may own several other domain names that point to the web sites listed above. From time to time, we may add new web sites and will take reasonable steps to update the list.
Please note that this Privacy Policy applies only to information submitted and collected online through the web sites listed above, and does not apply to information that may be collected by Red Mile offline. In addition, this Privacy Policy applies to Red Mile’s videogame division only, and not to web sites maintained by any of our corporate affiliates, our international affiliates, our publishing partners or other companies or organizations to which we link. When you link to these web sites or to any other sites from a web site operated by Red Mile as listed above, the Privacy Policy for that website no longer applies.
Please note that by using our web sites, you signify your assent to Red Mile’s Online Privacy Policy. If you do not agree to this Privacy Policy, please do not use our sites. We reserve the right to make changes to this Privacy Policy. If we make a material change to this Privacy Policy, we will notify you by posting the change on our web sites or in this Privacy Policy and, if necessary, give you additional choices regarding such change. Please check back from time to time to ensure that you aware of these changes. Your continued use of our web sites will signify your acceptance of these changes.
What types of information does Red Mile collect?
In order to give you the best experience on our web sites, Red Mile may collect information about you, but only if you voluntarily provide it to us. Typically, we may ask you to submit personal and/or demographic information if you decide to:
- Website registration
- Game specific registration
- Register to receive e-mail updates about a specific game or subscribe to a newsletter.
- Access and participate in our community forums.
- Participate in an online contest, sweepstakes or other promotion.
- Send an electronic postcard to a friend.
- Receive customer or technical support or give us feedback about a particular game.
- Fill out a poll, survey or questionnaire.
- Demo downloads and other program downloads.
Personal information collected in connection with these activities may include your first and/or last name, mailing address, telephone number and e-mail address. For some activities, we may ask you to create a username and password and to provide other non-personal information such as your age, date of birth, gender, occupation, game and platform preferences, hobbies and interests and other profile information (also known as “demographic information”). If demographic information is collected for an activity that also requires personal information, we may combine the demographic information with your personal information.
How does Red Mile use the information it collects?
Generally, information that we collect for a particular purpose is used for that purpose only. For example, if you sign up to receive game-specific updates, the e-mail address that you provide will only be used to send you, via e-mail, updates regarding that particular game. Similarly, information collected from those who register to use our forums (or message boards) is used to enable registrants to view and post messages on the boards. In some instances, however, you may also be given the option to have your information used for an activity or service different from the activity or service that you are requesting (e.g., to have your name entered into a contest when subscribing to a newsletter and vice versa). Only if you choose to receive these additional services, will Red Mile will use your information to provide these services to you.
We may use your e-mail address to send you service-related announcements that describe updates to our Privacy Policy, new areas or features on our web sites, changes to our online service or technical support policies and other related changes.
We may also use the personal and/or demographic information collected through one of the activities set forth above for our internal marketing and demographic studies, so we can constantly improve the online products and services we provide you and to better meet your needs.
No matter what method we use to collect information and no matter how we use that information, we will only collect the information deemed reasonably necessary to fulfill your online requests and our legitimate business objectives.
Please be advised that information submitted through our web site by individuals acting solely in a business capacity (e.g., a resumé from a job applicant) is not subject to this Privacy Policy. However, we want to assure you that information obtained from your resumé will be used solely for the purpose of accepting and evaluating your submission for a job opening.
A Special Note about our Community Forums:
Please note that whenever you give out personal information in public areas such as forums, that information can be collected and used by people you don’t know. While we strive to protect those who wish to participate in these forums, we cannot guarantee the security of any information that you post in these areas. If you wish to prevent others from seeing your e-mail address, please select to have your e-mail address hidden when registering for a forum.
What happens if I refuse to provide my personal information to Red Mile?
If you choose not to submit personal information when requested, you may not be able to participate in certain activities on our web site and may limit the services we can provide you. For example, if you refuse to provide your e-mail address to us, you will not be able to receive e-mail updates or participate in forums. To simply browse our web site, however, you do not need to give us any personal information.
Does Red Mile use cookies, track IP addresses or use other passive means to collect information?
We may use cookies to improve the use of our web sites. A “cookie” is a small file or record-keeping device that web sites often store on a user’s computer. Storage of cookies on your system provides an easy and convenient method for us to personalize your experience on our web sites. For example, cookies will remember your username and password, tell us that you have visited one of our web sites before and may contain other information that will make your next visit to one of our sites more enjoyable. We do not use cookies to collect personal information such as your name or to link your browsing habits to personal information already collected about you. You can always disable cookies or set your browser to alert you when cookies are being sent to your computer.
Red Mile may also keep track of Internet Protocol (IP) addresses for safety and security reasons (e.g., to ban forum access to abusers). An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.
The only other information passively collected by Red Mile is in the form of logs-files that record web site activity, including how many “hits” a particular web page is getting (a.k.a. “navigational data”). These entries are generated anonymously and enable Red Mile to assess overall web site activity, track interest in advertised sales and troubleshoot technical concerns. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you. Log files are used internally only, and are not associated with any particular user, computer or browser.
Who is collecting my personal information and is it shared with anyone?
The information that you disclose on a Red Mile web site is collected by Red Mile Entertainment, Inc., and is used in accordance with the practices set forth above.
We may disclose personal information in the good faith belief that we are required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements or other activity that is illegal or may expose you or us to legal liability. In addition, in the event of a merger, acquisition, reorganization, bankruptcy or other similar event, Red Mile’s customer information may be transferred to our successor or assignee.
What is Red Mile’s policy regarding links to third party sites?
You should be aware that while you are browsing one of our web sites, you may be directed to other sites that are beyond our control and for which we are not responsible. Because we cannot guarantee that the privacy policies of such sites meet our high standards, we recommend that you read the privacy policy of the web site to which you link before you submit any personal information.
Can I choose how my personal information is used?
If you do not want to receive our newsletter, e-mail updates, service related announcements or any other communications and/or services from Red Mile, please opt out of these communications or services at the time of registration or information collection. If you have opted in and, at a later time, wish to opt out, please contact us using the contact information provided below.
In addition, along with every newsletter sent to you, Red Mile provides the opportunity to discontinue receiving future newsletters (i.e., unsubscribe).
How can I access my personal information?
If you have registered and wish to update your profile, you may do so online by clicking on the “Edit Profile” link found in the global navigation bar once you have logged in.
If you wish to review, update or delete any other personal information that we may have collected about you, please contact us using the contact information provided below.
What is Red Mile’s policy regarding children under 13?
We do not knowingly collect personal information such as name and e-mail address from children 12 years old and under.
From time to time, certain portions of our web site may allow children under 13 to disclose a limited amount of personal information without first telling us their age or getting their parent’s permission. Such portions of our site operate activities or provide services in a way that does not require prior parental consent under the law.
We recognize the importance of safeguarding the privacy of children and encourage parents to check and monitor their children’s use of online activities regularly.
What safeguards does Red Mile use to protect my personal information?
Red Mile maintains appropriate safeguards that ensure the security, integrity and privacy of the personal information we collect. Personal information collected by Red Mile is stored in secure operating environments that are not available to the public and that are only accessible by authorized employees. We also have security measures in place to protect the loss, misuse and alteration of the information under our control (i.e., maintain data quality). Before we allow web users to access their personal information, for example, we verify their identity by requesting that they submit information such as their e-mail address or username and password.
How do I ask a question or file a complaint?
If you have any questions, complaints or comments regarding this Privacy Policy or our information collection practices, please contact our Privacy Policy Administrator at:
Red Mile Entertainment, Inc.
4000 Bridgeway, Suite 101
Sausalito, CA 94965
Attention: Privacy Policy Administrator




